The most searchable URL should include your name or keywords that your target audience is likely to look for. The talented team of LYFE marketing provides quality SEO services that will improve your search engine rankings and bring in more relevant organic traffic. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing.
Indexing: How search engines store content
Local SEO is the process of improving your website’s organic rankings to get business from local search queries. Since most people use Google to find local businesses, local SEO mainly focuses on optimizing for Google users. SEO is important because it helps drive organic traffic from search engines. For example, we receive nearly 1.8 million monthly visitors from organic search. If we were to acquire the same amount of traffic from the same keywords from search ads, it would cost us $2.5 million per month.
Apply these SEO statistics to your 2025 search strategy
The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms.
- The best content is that which applies to a user regardless of the phase of the funnel they’re in.
- That’s why you need an agency partner like SEO.com who acts as an extension of your own marketing department.
- In comparison to the title tag, a meta description gives users more understanding of what your webpage is about.
- So, when someone is looking for something online, they type it into a search engine like Google.
Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times. Once you know which keywords to target, your next step is checking out SEO competitors already ranking highly for those terms. Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website. Earned media services will help to strengthen your site’s backlink profile. An SEO agency is a company that provides SEO as a service to businesses from small and medium-sized businesses (SMBs) to larger BHS Links companies needing enterprise SEO services. In other words, an SEO agency helps businesses optimize their websites to rank higher in search engine result pages (SERPs).
They’re just not as instant as writing spam comments or buying a bunch of links from Fiverr. Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. On the other hand, too many low-quality links from spammy websites will be ignored at best and hurt your website at worst.
