I’ve been using it for so many years that I can’t even remember when I started. You can also compare different time periods, like this month vs. last month, or year over year. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). But overall, SEO Anomaly Semrush offers you more features at a similar price (depending on the specific plan you go for).
The information captured during the auditing process allows our team to make accurate, impactful recommendations for your specific website and situation. While some technical elements are required for all websites, a situational analysis should be performed at the outset of an SEO audit to hone in on areas of focus for that site. It simply takes time to uncover root causes of the issues affecting your online health.
You Have a Number of Long-Tail Keyword Hits
Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search. You also want to keep in mind user experience and information architecture (IA) when creating internal links. Where would be a genuinely useful place to send a site visitor from a given page?
Always-on audits
A 3xx redirect code is less lethal, but it typically means the URL you’re auditing isn’t the one that’s going to rank. If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time. That said, if you want to audit multiple pages at once, or scale your process, it’s typically helpful to run a site crawl across your entire site. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost.
- For businesses new to SEO, search engine optimization audits can provide a baseline for what needs fixed now vs. later to improve organic traffic.
- Learn how to connect search, AI, and PPC into one unstoppable strategy.
- For example, suppose a site is penalized by Google because of thin content.
- For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned.
- It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them.
Review Content Quality
Structured data can also tell Google about the author of your post, information about your business, and more. You can do this by jumping back into Semrush’s Backlink Analytics tool for each page. This report provides information about pages Google hasn’t indexed. But clearly this isn’t a free method, and it’s not always the best option for every website. A few years back we switched from a budget host to $200/month premium hosting. If you spend $10 per month on hosting, don’t expect fast loading times.
The technologies powering your site and digital marketing strategy can help your business make the most of SEO. That’s why our SEO checker looks at your server, plus your website’s technologies. These pieces of tech can range from essentials, like Google Analytics, to optional tools, like Facebook Pixel. Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below). Search engines want to ensure users are protected when browsing and interacting with websites that appear in the search results.
The correct way to implement infinite scroll is with paginated loading, which means the URL changes as the visitor scrolls down the page. This allows users to share and bookmark specific pages of your content, as well as allows search engines to index individual sections of your content. Google recommends signaling your paginated loading using the History API, which tells the browser when to update the displayed URL as the user scrolls. There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword.
