This might mean sharing your content on social media, running a focused PR campaign, or performing outreach to specific bloggers or journalists. Once you understand your searcher’s intent, you will be able to create content that meets the needs of search users and is optimized for search engines to discover and index it. Understand what your company’s stakeholders want from search engine optimization and use those as a baseline for creating specific, measurable, achievable, realistic, and timely goals.
DIY SEO
- Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages.
- Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research.
- Besides seeing the performance of your pages, it is also very important to know where your traffic comes from.
- With this tool, you build links, research keywords, analyze your competitors, track your search engine ranking, and conduct site audits.
You can get a proxy measurement of Pogo sticking from Google Analytics. If your page has a really high bounce rate, this might be a sign that users BHS Links aren’t finding what they’re looking for. But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. It’s no secret that you want to use your keyword a handful of times on your page.
Add unique value to your content
Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A. To make sure your title and description have the right length, you can use our free tool called SERP Simulator. You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG). Using the right image file format can help you get a better image quality and reduce the file size.
In reality, there are a ton of ways to improve the SEO of your site pages. Search engines look for elements, including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. They stuffed them into content to trick the search engine algorithms and ensure high rankings in organic search. On the other hand, some confirmed ranking factors only have a very small impact on the rankings. Use your research to start creating content that’s better or different from what you already see ranking highly in the SERPs.
SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. Link building is something is something that preoccupies the SEO industry. To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO.
In fact, tools like Screaming Frog exist for people that want to run DIY audits. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles. For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back. We recently used the Broken Link Building approach to build some really nice backlinks to Exploding Topics.
